The asset.
- Domain
- SecondaryAdvisory.com
- Extension
- .com, the default for financial services
- Construction
- Two dictionary words, 17 characters, no hyphens or numbers
- Match
- Exact match for the service category “secondary advisory”
- Included
- Full ownership of the domain name, transferred to the acquirer's registrar
- Settlement
- Escrow.com
- Asking price
- $30,000
In advisory, the name is part of the pitch.
Instant credibility
A descriptive .com reads as established. It tells an LP or sponsor that the firm owns its category, not a variation of it.
Clean in every channel
Easy to say on a call, hard to mistype, and tidy in an email address, a pitch book footer or a tombstone.
Search relevance
The name matches the words people use when they look for the service, which supports discovery from day one.
How an acquirer might use it.
The name is broad enough to anchor a whole firm and precise enough to front a single practice.
Primary brand for a new boutique
A team launching an independent secondaries advisory firm can open with a name that sounds like the category leader, and skip years of brand building.
Practice site for a bank or placement agent
Point the domain at a dedicated microsite for an existing secondaries group, covering LP portfolio sales, GP-led processes and continuation vehicles.
Platform, research or media property
A liquidity marketplace, data provider or newsletter can use it as a memorable destination for the secondary market audience.
Defensive registration
An established firm can secure the name so that a competitor or new entrant cannot use it.
Read the market primer